IMMERSE YOURSELF INTO A DIGITAL WORLD
2021-2022-2023
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Evoking Delivery:
Re-branding
-UX Facilitation for team and brand alignment
-Brand Messaging
-Stylescape
-Brand Identity
-Logo Re-design
-Styleguide
-Stationery
-Website Development Collaboration
-Email & Social Media Branded Touchpoints
Problem
Untethered Technologies had a strong product and technical capability, but its brand expression lacked clarity and cohesion across platforms. Teams struggled to articulate their value to customers, and there was no unified visual system to support product launches or marketing campaigns.
Clarity
Starting by defining structure with discovery and UX facilitation to align internal stakeholders around core positioning and strategic intent. Using that foundation, we built a clear brand framework and visual identity system that expressed Untethered’s unique purpose with precision.
Outcome
The result was a cohesive brand identity that unified digital touchpoints and social assets, brought consistency to internal and external messaging, and made the company’s value proposition easier to understand, share, and build on for future growth.
Brand Messaging & Stylescape
With all the goal-setting parts done we could focus on defining Untethered Technologies brand messaging core structure in a way that conveys the look & feel, tone & voice, beliefs and values to shape the company culture, mission and vision of the company. From defining the company voice to generating copy-writing for online statements, elevator pitches, internal positioning statements, ads examples and more to a graphic matrix called Stylescapes that help define the visual storytelling, behaviour and assets of Untethered Technologies brand. An important part of the strategy that will bring ease in a fast outcome when contemplating the creation of the touchpoints such as stationery, social media and website.
Stationery & Logo Re-design
The stylescape opened up room for many ideas to lay out the company stationery. We created a minimal black stationery style that evokes the simplicity of Untethered Technologies new logomark working cohesively with the brand identity, explained in a Styleguide document for the company branding and marketing purposes.
Before & After
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Before & After 〰️
Website Development
With the core strategies and the brand identity in place, the re-design process for Untethered Technologies website was on!
Led by the amazing web developer Victoria Yelle and Untethered Technologies team result in an interactive and minimal design on Figma then developed on webflow platform. The final outcome connects beautifully with the look and feel direction set by the stylescape and the conceptual brand assets.
Branded Touchpoints
In the strategy and stylescape creation of this project, we developed branding deliverables for touchpoints like website, stationery and garments for the staff. In 2023 the objective was to develop other internal and external touchpoints such as Untethered Technologies animated email signatures for the staff and populate different social media platforms such as Instagram interactive grid design, Facebook and Linked In with valuable still images, carousels and animated content that shares Untethered Technologies values and beliefs with their community and the world.
