2021-2022

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Evoking Delivery:

Branding

-Brand Messaging

-Stylescape

-Brand Identity

-Logo Development

-Style Guide & Brand Assets

BRANDHOUSE

Problem
Brands operating in saturated markets often struggle to establish a unique voice and visual language that differentiates them from similar offerings. Without a cohesive brand strategy, marketing efforts can feel disjointed and inconsistent.

Clarity
We worked closely with the client to define a distinct positioning rooted in their value promise and audience insight. A refined identity system and visual language were developed to communicate brand personality clearly across channels and touch-points.

Outcome
The newly established identity elevated the brand’s presence in the marketplace, strengthened recognition, and ensured all campaign materials felt intentional and aligned. This coherence supported smoother execution of future design projects and campaigns.

Brand Messaging & Stylescape

With the insights of Gill Co, we gather sufficient data to create BrandHouse messaging represented into the look - feel, tone - voice, beliefs - values to shape the culture, mission and vision of the company.

We defined 3 important words that describe the brand:

Expressive, Innovation and playfulness. With this and other insights provided by developing the company messaging we generated a graphic matrix called Stylescapes that help define the visual storytelling, behaviour and assets of The BrandHouse company. An important part of the strategy that will bring ease in a fast outcome when contemplating the creation of the touch-points such as stationery, their future social media, website and more.