ASSISTING GREAT MINDS DEFINE THEIR ETHOS.
THINK
In the arcane realms of brand identity, the first spell to cast is that of deep thought. Seek to understand the very essence of the brand – its purpose, values, and the emotions it wishes to evoke. This introspection is the main stone, the foundation upon which the entire enchantment rests.
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This is where we ask you “the why”, involving a series of revealing questions that guides our clients to their goals.
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An in-person discovery session to align your team’s mindset, by exploring brand and business specific insights to facilitate goals and priorities to your specific obstacle.
PLAN
Meticulously plan every nuance for performance. Orchestrate the grand architecture of your brand. Drafting from the brand's persona, target audience, and the fantastical journey you wish them to embark upon. These are the blueprint of the enchantment and connection of your tribe and your offering.
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A complete visual approach of the overall thinking process. Here, we craft your stylescapes to set the brand’s look and feel, then develop your assets that will shape your brand’s aesthetics with timeless results.
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This is where our clients find their voice. Here, we develop the overall messaging of your brand, in order to connect you with your target audience.
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This is where we take those insights and encapsulate them into a curated visual matrix.
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From concept to completion, this is where our client’s visual mark is made.
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The logo is just a piece of your identity. To assist with consistency, we provide the tools necessary to help our clients maintain their awesome new look!
EXECUTE
With the plan laid out, it's time to wield the wand of execution. Design is meant to be visually arresting. Every touch-point, from the digital books to tangible print, should resonate with the same enchanting cadence. Let the message along side imagery and colours be a unwavering bridge that resonates in the minds of your tribe.
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To complete the whole process, brand collateral can be tailored to our client’s needs. From letterheads, email signatures, websites, and presentation decks, all the way to stationery, signage, ads, and coffee mugs. The possibilities are endless!