NON-PROFIT

2018

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Evoking Delivery:

Brand Identity System:

-Logo Development

-Logo User Guidelines

-Pattern System

-Brand Collateral

-Stationery

-Letter Head, Presentation Folder, Poster Artwork

-Social Media

THE GATEWAY PROJECT

Problem
The Gateway Project needed a brand identity that visually communicated their role as a bridge between resources and community opportunity.

Clarity
Using symbolic design to represent connection and structure, we created a logomark and supporting elements that reflected both sides of the organization’s mission. Each design component was thoughtfully planned to reinforce the idea of opening doors and facilitating progress.

Outcome
The updated identity brought cohesion to all branded materials, strengthening the nonprofit’s presence in outreach, fundraising, and community engagement. With pattern systems and collateral that carried through meaningfully, the organization’s message became clearer and more compelling.

The Gateway Project. A non-profit organization that offers pre-professional dance/teacher training, after-school youth programs, and community outreach.  

An organization that opens doors for youth, we imagined a gate or a doorway which would eventually lead us to a monogram of the “G” in between two pillars.  Each pillar symbolizes its creator. One is Pulse Studios and the other is the community, the “G” is the connection between each group.  

Brand Collateral

Extras like letterheads, business cards, postcards, and presentation folders were printed and manufactured as part of their campaign.