2018

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Evoking Delivery:

-Brand Identity System

-Logo Development

-Brand Collateral

-Stationery

STUDIO C&G DIGITAL AGENCY

Problem
Studio C and G Digital Agency had strong creative digital agency capabilities but wanted to enhance their current branding into a newer, cohesive brand identity. Their visual language were inconsistent across digital and print, making it difficult for clients to quickly understand their high quality expertise and differentiate them from competitors.

Clarity
We defined a unified brand architecture that connected the agencies’ core strengths with a clear visual and verbal identity. The project included refining logos, typography, color systems, and messaging frameworks to ensure every touch-point communicated a consistent, professional, and confident presence.

Outcome
The agencies emerged with a cohesive brand system that strengthened market perception, simplified client communications, and supported confident positioning across campaigns, websites, and collateral. Internal teams gained an actionable set of design guidelines, allowing them to execute consistently while maintaining flexibility for future projects.

Studio C&G is a digital agency specializing in UX and UI design services.  

This project revolved around the client’s motto, “Be Bold or Boring”.  We wanted to elevate their profile into a luxury brand but also present a fun and unique attitude. 

By using a vibrant, watercolour splatter technique, we were able to tie their motto back into our conceptual vision.  Bringing to life a fun yet professional feel to their new brand identity.

Handmade Meets digital Treatment

Utilizing a combination of text and imagery, a unique logomark was created for the client that stands out, shows a friendly demeanor through the smile of the ampersand character, and connects back to their motto.