WHAT Strong WITH YOU
2022
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Evoking Delivery:
Branding
-Brand Messaging
-Stylescape
-Logo Development
-Style Guide & Brand Assets
-Brand Identity Collateral Artworks
The Game Changers
The Game Changers project is for the parents who see their child as a courageous leader rather than a child with a behaviour disorder.
A program that aims to empower young people to bring them out of their limiting beliefs and teach them to flourish through our unique creative and entrepreneurial skills where creative education becomes the key to mental health, finding purpose, meaning, and a sense of belonging.
Brand Messaging & Stylescape
With insights from Connie Jakab, coach and director of community engagement of Certified flourishing Coach and her experience working with children through dance and mental health, we develop a brand messaging represented by the look-feel, tone-voice, beliefs and values to shape the culture, mission and vision of The Game Changers program.
We defined three important words that describe the brand:
High-end, Empathethic and Vibrant. With the above and more data provided by developing the brand messaging, we fast forward by generating a graphic matrix called Stylescapes. A method that helps define visual storytelling, behaviour and assets of The Game Changers program brand identity. An important tool that creates ease in a fast visual outcome when contemplating the creation of the touch-points such as stationery, their future social media, website and more.
Logomark, style guide and brand collateral artworks.
The stylescape gave us a brand identity pathway to follow and explore creativity. The birth of a logomark that connects the core values of the program and the story of breaking limiting beliefs moving forward.
Horizontal and vertical applications of the logomark were developed alongside a Styleguide, a document that helps the company to have a visual reference to follow the brand execution in terms of colours, backgrounds, iconic assets and logomark usage for the program design staff for internal and external branding /marketing purposes.
To spread brand awareness in different touchpoints we generated artworks such as Instagram posts, lawn yard signage, brochures, Facebook ads, t-shirts, postcards and stickers. The brand identity also was brought into a website by The game changer design staff with the guidance and assets above with a beautiful outcome.
Give them a follow @gamechangeryouth
Logomark Applications
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Logomark Applications 〰️
