2020 - 2021

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Evoking Delivery:

-Strategy & Positioning

-Brand Identity System

-Logomark

-Logo User Style Guidelines

-Brand Messaging

-Marketing Campaigns

-Brand Collateral

-Social Media

-Videos

-Animations

THE ART OF BUSINESS

Problem
The Art of Business aimed to compete with larger agencies across North America, but its visual identity and messaging didn’t reflect its strategic sophistication or growth focus. Prospects found it difficult to differentiate the agency from competitors.

Clarity
We grounded the brand around a core concept of “growth” and distilled positioning that consistently communicated strategic expertise. The visual system — from logomark to messaging and collateral — drew inspiration from natural metaphors of growth to create a structured yet dynamic identity.

Outcome
Within 12 months of the rebrand, the agency experienced measurable business impact: stronger brand awareness, increased repeat projects, and significant revenue growth. The new identity provided a foundation for clearer communication and market expansion.

Stylescape & Brand Collateral

At Edward Campbell Studio, we strive to evoke desire, spark perception, and give a brand its essence.  

We generated a messaging deck for the visual and written company communication. We pieced together a stylescape to organize the brand attributes into a visual narrative, and finally, an amazing logomark that was elevated with a modern typographic style, utilizing horizontal and vertical elements to resemble a plant’s roots searching for sunlight!  Growth!

Impact

Edward Campbell Studio also supported our client’s sales and marketing efforts, by managing their brand collateral, social media content, website comprehensives, and various other assets.  

The Result:

• Client saw an increase in repeat purchases by 50%

• Doubling revenue in a 12 month period

• Increased customer loyalty

• Increased brand awareness