2020 - 2021

— 

Evoking Delivery:

-Strategy & Positioning

-Brand Identity System

-Logomark

-Logo User Style Guidelines

-Brand Messaging

-Marketing Campaigns

-Brand Collateral

-Social Media

-Videos

-Animations

THE ART OF BUSINESS

is a marketing strategy agency that focuses on growth strategies.

Our client’s wish was to compete among large-scale marketing agencies in Canada & North America, and grow their client's businesses, while simultaneously doubling their own revenue.  As a result, our brand strategy focused on the word “growth”, which led to a study of a plant’s behaviour. It's ironic how the concept of growth can be visually linked with something we all desire. To be watered, loved, and taken care of, just like a beautiful plant.

Stylescape & Brand Collateral

At Edward Campbell Studio, we strive to evoke desire, spark perception, and give a brand its essence.  

We generated a messaging deck for the visual and written company communication. We pieced together a stylescape to organize the brand attributes into a visual narrative, and finally, an amazing logomark that was elevated with a modern typographic style, utilizing horizontal and vertical elements to resemble a plant’s roots searching for sunlight!  Growth!

Impact

Edward Campbell Studio also supported our client’s sales and marketing efforts, by managing their brand collateral, social media content, website comprehensives, and various other assets.  

The Result:

• Client saw an increase in repeat purchases by 50%

• Doubling revenue in a 12 month period

• Increased customer loyalty

• Increased brand awareness