IS AUTHENTICITY UGLY OR A LUXURY?
In a world of polished corporate perfection, authenticity isn’t just refreshing, it’s aspirational. Imperfection has become the new marker of sophistication. Bringing to my mind the freshly visuals of my last travel to Barcelona, where I saw the building on Passeig de Gràcia in Barcelona designed by Antoni Gaudí. Nicknamed for its dragon-like roof called Casa Batlló, completed between 1904 and 1906.
The Death of Polished?
For products of all types, from tech and tools to food, consumers are tired of the flawless. Perfectly lit product shots, sterile logos, and overly curated feeds no longer build trust because they feel fake, disconnected, and corporate.
Why Imperfection Wins?
Hand-drawn elements feel human.
Honest behind-the-scenes moments build trust.
Raw storytelling resonates more than gloss.
Luxury Re-imagined:
Luxury used to mean flawless precision. Today, luxury means rarity, honesty, and uniqueness. Imperfection is no longer a flaw, it’s a feature.
Authenticity isn’t ugly. It’s the most desirable brand asset you can have. Show your scars and cracks as much as your most amazing things. They’re your crown.
